Item #8816 Illustrated Map of the Great Southwest. Including Points of interest in New Mexico and Arizona. Fred Harvey.

Illustrated Map of the Great Southwest. Including Points of interest in New Mexico and Arizona

[Kansas City, MO]: Fred Harvey, 1958. Map [35.5 cm x 56 cm] / [14" x 22"] printed in brown ink. Folds as issued. Nice condition.

The reverse contains two panels of 'Indian Signs and Symbols' and a panel each for: 'Navajo Motifs: From Silverwork and Weavings' - Pueblo Motifs: From Pottery and Paintings' - 'Clouds and Rain Designs by Pueblo Indians' - 'Pueblo Bird Motifs.' Beneath the map is a list of 'Altitudes of Principal Points in the Southwest' and 'Altitudes of Various American Cities.' Inset of Grand Canyon National Park at the head. Item #8816

Promotional pictorial map of the southwest from the Fred Harvey company, who was the concessionaire for the Santa Fe Railroad and who also ran a string of motels and restaurants from Chicago to southern California with a focus on the American southwest.

In 1876, Fred Harvey, Sr. and Charles Morse, the superintendant of the Atchison, Topeka and Santa Fe Railroad, made a deal that allowed Harvey to open restaurants along the railroad rent-free. This handshake deal is considered one of the most profitable partnerships in the early American West because at the height of its popularity, the Fred Harvey Company operated 84 Harvey House restaurants and changed the way railways and restaurants served their patrons. Harvey and his sons are considered marketing geniuses, and were at the forefront of the Southwestern tourism boom that began in the late 19th century and continued into the postwar era.

Price: $150.00

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